Numbers filed on time, and explained rather than just sent.

Unregistered rights exist in England, but proving them is slow, difficult and expensive. Registration gives you something you can actually enforce.

What a trade mark protects

A registered trade mark gives you an exclusive right to use a name, logo or other sign for the goods and services it covers. It lets you stop competitors using something confusingly similar, and it is an asset that can be licensed or sold.

Without registration you are left relying on the law of passing off, which requires you to prove your reputation, prove misrepresentation and prove damage. That is a far harder and more expensive position from which to start.

Before you file

A clearance search comes first. Filing an application for a mark that conflicts with an earlier registration wastes the fee and, worse, can draw the attention of a rights holder who had not previously noticed you.

We search the UK register and the relevant international registers, and give you a straight view on whether the mark is likely to survive examination and opposition.

The application

After registration

A registered mark still needs to be used and policed. We monitor for conflicting applications, deal with infringement correspondence, and advise on licensing where you want others to use the brand.

What this covers

In detail

How we help.

Search and file

Clearance searching, class selection and the application itself, handled end to end.

Defence

Responses to objections and oppositions, and action against infringers.

International

Advice on protecting the same mark in other markets you trade into.

FAQ

Common questions.

How long does registration take?
Around four months in a straightforward case with no objection or opposition. Contested applications take considerably longer.
Usually not. Marks that are purely descriptive of the goods or services are refused. A distinctive name, or a stylised logo, has a much better prospect.
Trade marks are territorial. A UK registration protects you in the UK only. If you trade into the EU or elsewhere, separate protection is needed and there are routes that make filing across several territories more efficient.
If your mark is registered, considerably more than if it is not. The usual first step is correspondence setting out your rights; escalation depends on how they respond and how close the marks really are.

Related

Other areas you may need.

Corporate & Commercial

The full practice area this sits within.

Limited Company

A related service in the same area.

Self Employed

A related service in the same area.

Get in touch

Tell us what you are dealing with.

Office

London, United Kingdom